“A Safe Space in a Loud Industry”
This Is More Than a Store — It’s a Safe Space for Sexual Healing.
The adult industry didn’t make space for trauma, anxiety, identity, or recovery — so we did.
We lead with empathy, honesty, and care, offering tools that help people reconnect with themselves and others emotionally, not just physically.
Press coverage · Verified global first
Recognised as the world’s first emotional-support AI built into an adult toy website.
Read the official press release →AI Support Companion Subscriptions
AI Emotional Support Companions Calm, judgement-free guidance — at your pace
Meet Sol
A free advisor offering calm, judgement-free guidance. Sol helps you choose products that feel safe and right for you — especially if you’re nervous, a beginner, or coming back after a difficult experience.
Introducing our Carefully Curated Collections
Designed to support real people through real intimacy challenges.
Whether you’re healing from trauma, easing anxiety, exploring identity, or rebuilding connection, each collection is tailored to meet you with compassion, safety, and emotional support.
Starting Where You Are
Being a virgin — at any age — is completely okay.
This beginner collection is here for those who are new to intimacy, exploring for the first time, or choosing to move slowly.
Your pace, your boundaries, your comfort always come first.
Beginning Together
This collection is for new couples — including male couples and female couples — who are exploring intimacy together for the first time or choosing to move slowly.
There’s no right way and no timeline.
Just space for comfort, communication, and shared discovery, guided by care and mutual consent.
Dedicated Mental Health Blog
Did you know? We’re the first to launch a dedicated mental health blog in the adult industry. Explore it below.
What Is Emotional Safety? How to Build It After Abuse
Emotional safety is the foundation for healthy relationships, intimacy, communication, and self-expression. After any form of abuse — emotional, sexual, psychological, religious, or relational — that foundation is often shattered....
How to Heal Sexual Shame: A Practical Guide Backed by Psychology
Sexual shame is one of the most deeply internalised forms of emotional pain. It shows up as fear, guilt, avoidance, overthinking, disconnect, or the belief that pleasure is “wrong.” For...
Can AI Therapy Companions Help With Trauma Recovery? What the Research Says
MyJoyToys™ is the first globally verified adult-wellbeing brand to combine trauma-informed sexual wellness, mental health education, and AI emotional-support companions. Our platform supports people navigating PTSD, relationship wounds, panic disorders,...